Current Position : 
Representative of Lv Zhenhong, Beishan Village, Huzhen Town, Jinyun County, Lishui City, Zhejiang Province, China
Source: | Author:beishanlang | Published time: 2013-12-28 | 1071 Views | Share:


Representative of Lv Zhenhong, Beishan Village, Huzhen Town, Jinyun County, Lishui City, Zhejiang Province, made a speech. China Youth Network reporter Liu Hongxia photo


When referring to rural e-commerce in Lishui, it is necessary to mention the "North Mountain Model". When referring to the "North Mountain Model", one must mention a core brand, the "Beishan Wolf" outdoor product brand. As the founder of the “Beishan Wolf” brand, Lu Zhenhong is a real leader. Lu Zhenhong is a native of Beishan Village, Huzhen Town, Jinyun County, Lishui County. In 2006, he accidentally became acquainted with Taobao and opened the first outdoor store in Beishan City. From the start-up period without credibility and traffic, Lu Zhenhong suffered all the way. Quite questioned, but after three months of hard work, they finally saw profitability.
Gradually, relatives and friends saw his achievements and began to learn how to open an online store. However, Lu Zhenhong is not satisfied with this achievement, "the sale of ordinary outdoor products will not have a sustained outlook." So, in 2008, he registered his own brand, “Beishan Wolf”, specializing in tents, sleeping bags and other outdoor products. After entering Tmall in 2009, it drove more villagers to open stores online. “As long as they have a computer, they can start businesses on the Internet. There is no financial pressure and no inventory pressure.” In this way, driven by Lv Zhenhong, Beishan Created a development mode of “own brand + production outsourcing + online distribution”.